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What Factors To Look For When Considering A New SEO Campaign

HomeSEOWhat Factors To Look For When Considering A New SEO Campaign
17Janmac user taking notes and planning

SEO can easily be considered as the Olympics of the Internet. 

Businesses are working hard to qualify for the most relevant searches and people will do everything they can to reach that top spot. Sounds extremely competitive? That’s because it is.

But just like how an athlete trains for years to get that coveted gold medal, businesses also work hard to make sure their pages qualify and rank in search engines. It doesn’t like a lot, but there are tons of factors to consider when you want your SEO campaign to succeed. 

Don’t believe us? Read on below to know more about the key factors that you need to know about when launching a new campaign and who to tap when you’re seeking expert help.

SEO Campaign Key Factors You Need to Know About 

As with any activity you need to carry out for business, launching new SEO campaigns also requires planning and consideration. To help people prepare, there are key factors that you need to pay close attention to. 

Here are the top ones:

Domain Age

Webmasters often engage in a debate whether domain age actually matters in SEO. Some say that it’s a great indicator of how established a site is; others say it doesn’t matter at all. 

For you, it should matter in terms of indicating that your website is not a spammy or illegitimate one—which search engines use to verify your site. It’s also a great indicator that your website has a huge backlink profile, which will be further discussed below.

Domain Authority

If you’re not familiar with Domain Authority (DA), it’s a search engine metric that was developed by Moz to predict the likeliness of a website to rank in Search Engine Result Pages (SERPs). It’s calculated using several factors, one of which is the number of total links. 

The higher your DA score, the more likely you are to have a high rank in SERPs. 

You can use your DA score as a comparison to your competitors. If you want your SEO campaign to be successful, then aim to have a DA score higher than those of your competitors to outrank them. 

Backlink Profile

Also known as inbound links, backlinks are just simply HTML hyperlinks that link your website to another. Your backlink profile, as mentioned, affects both your domain age and authority. 

Having a lot of backlinks to your websites signals search engines that your content is trusted by many. Once you launch your SEO campaign, aim to have a sizable backlink profile so that it ranks higher in SERPs and gains the confidence of your target audience.

Site Relativity and Content

Your website and its contents have to be relevant to the niche or content you want to release. Relevance impacts the value of your campaign, especially with the links that you’re using. 

See to it that your site content stays relevant and aligned at all times. Don’t just take links for the sake of having them. Consistency is definitely the key here, so choose links that matter to the topic at hand. 

Page Speed

Speed matters a lot if you want people to stay on your website. 

Great content goes to waste if your page takes way too long to fully load—by the time it does, your prospect has moved on to a different website. So, as much as possible, assess the speed of your page and improve accordingly, to have a successful SEO campaign. 

Indirect Factors

Other factors that you should consider are promoting your content to people who matter and ensuring you put forward the value you give. Generate a list of people that you know will find your content valuable and interesting. 

Another factor includes using images to make your content stand out. It’s also a great way to rank in Google Images. 

And of course, guest post to drive traffic to your website. Just make sure you stay within your niche and you provide the same value to your partnered website. 

Partner With Moonbeam for Your New SEO Campaign

The list of factors to consider can go on and on, depending on just how much you want your SEO campaign to be successful. It’s a ton of work but, when done correctly, it can lead to results you have never even imagined. 

If you find that you would appreciate some extra help with SEO, one company should be your go-to expert—Moonbeam

Partnering with Moonbeam doesn’t feel like you’re outsourcing SEO help. You don’t have to worry about these people not understanding your goal and business; they become a part of your team, helping you every step of the way. 

They take your interests at heart and make sure everything they do—from start to finish—is in line with what you expect from them. 

Don’t be afraid to ask the right questions as these never go unanswered. Account managers are more than willing to be so accommodating and responsive to their clients. One of their fortes is backlink building, only building within your niche—making success even more plausible. 

Should you ask around about their track record, you’d find that former clients only have good things to say about this company. They have given exceptional results and it definitely shows in their track record. 

Forget about the long list of factors to consider. With such an impressive group of professionals right by your side, your SEO campaign will only head towards success.

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